Graduate advice – How to get a job you actually want!

05 June 2018

CN have created a series of blogs providing advice for those who are soon to graduate. Each blog aims to walk through the steps you can take to help you land the job you want, not just the job you think you can get. 

Raising your profile on social media. 

Having online presence can help you get a job - Fact!
70% of employers screen candidates on social media / 58% are less likely to interview a candidate they can’t find online!
  • Creating your own social profile which portrays the right image you would like to share with any prospective employer, will help in your journey to get the job. This doesn’t mean that you have to untag yourself from Fresher’s week photos, but it does mean be sensible, and make sure your privacy settings are set so that only your friends can view your less sober moments.  We are Facebook generation, so most people should be pretty good at this anyway, but it won’t hurt to check what kind of impression you give to people looking for you online. If you want a reminder of how we perceive people online, try logging back into your Myspace and see what you make of yourself 10 years ago…
  • Be found! Increasingly it is not about finding the right job but making sure the right people find you, and social media is a great tool to use to help facilitate this. There are thousands of people around the world who spend their time trying to find talented graduates for seriously cool jobs. However, if the only trace of you online is a tweet from 2012 and a LinkedIn which is half filled out, you are pretty much guaranteed to get no interest. As a minimum make sure that you have a complete LinkedIn and Facebook profile, which correctly lists your education, experience and location.
  • When filling out your LinkedIn, make sure you use plenty of (relevant) KEYWORDS. People can’t read minds, and computers aren’t psychic either. Fill out your skills, bio and experience sections with the types of words you commonly see listed under the ‘Requirements’ section of a job ad that describes the type of role you have the skills for and are keen to get. Adding irrelevant skills to the roles you are looking for will just mean you are inundated with jobs that you are not interested in. A little tip at the end of your bio, state what kind of roles you are interested in and also when you might be available.
  • Groups, forums, communities are a great way to learn about trends and people that impact your career, as well as help you network virtually.  It will no doubt improve your knowledge of the subject, which won’t hurt your university grades, and it will of course help demonstrate to employers that you are passionate about the subject – which in the absence of substantial commercial experience can be the deciding factor between you and another candidate. By being proactive and contributiing to discussions you will gain visibilty, this can be as simple as retweeting an interesting industry articles you have read or commenting on a piece of news or an award win. There are now thousands of professional groups you can join on social media, pick and choose some key ones that are relevant to your career mission - dont try and join them all!

Your goal on social media is to build your profile as a ‘Thought Leader’, which in other words means some who is demonstrating expertise in their field – and the earlier you do this the better! In the digital age anyone can voice their opinion, explain to others things they have found interesting, or just show off how good they are!

So now is the time to dust off your blog, write about what you find interesting, and get involved with other people! Best of Luck!

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